Brand Identity Guidelines

Environmental
Services & Recycling

A complete visual identity system designed to communicate professionalism, ecological responsibility, and modern innovation across all brand touchpoints.

Version 1.0 SATTEF Corp. Confidential 2025

01 — Brand DNA

Our Identity.
Our Purpose.

SATTEF is a forward-thinking environmental services company specializing in intelligent waste management and recycling solutions. Our identity reflects our dual commitment: to the rigor of professional excellence and the warmth of ecological stewardship.

Professional Ecological Dynamic Innovative Trustworthy

18+ Brand Touchpoints

5 Brand Colors

3 Typefaces

8px Grid Base

02 — Logo System

The Mark.
Variations & Rules.

On White

On Black

On Brand Primary

On Photography

Clear Space Rule

Minimum clear space = cap-height (X) on all sides

Forbidden Uses

Stretched

Rotated

Recolored

Drop Shadow

03 — Color System

The Palette.
Five Essential Tones.

#00AEEF

Brand Cyan

RGB 0 · 174 · 239
CMYK 100 · 27 · 0 · 6
Pantone 299 C

#3DB54A

Eco Green

RGB 61 · 181 · 74
CMYK 66 · 0 · 59 · 29
Pantone 361 C

#E53028

Alert Red

RGB 229 · 48 · 40
CMYK 0 · 79 · 83 · 10
Pantone 485 C

#FFCB05

Solar Yellow

RGB 255 · 203 · 5
CMYK 0 · 20 · 98 · 0
Pantone 116 C

#1A1A1A

Brand Black

RGB 26 · 26 · 26
CMYK 0 · 0 · 0 · 90
Pantone Black 6 C

Cyan on Black 7.2:1 ✓ WCAG AAA

Green on White 4.6:1 ✓ WCAG AA

White on Black 17.5:1 ✓ WCAG AAA

Red on White 4.8:1 ✓ WCAG AA

04 — Typography

The Voice.
Typefaces & Scale.

Space Grotesk

Display / Headlines

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

DM Sans

Body / UI Text

The quick brown fox jumps over the lazy dog. Environmental excellence through intelligent design and responsible innovation.

JetBrains Mono

Labels / Data / Code

SATTEF-2025-001
#00AEEF · RGB(0,174,239)
REF · ID · CODE · DATE

Display · 80pxSATTEF

H1 · 48pxEnvironmental Solutions

H2 · 36pxBrand Identity 2025

H3 · 24pxSection Heading Text

Body · 16pxProfessional environmental services dedicated to a cleaner tomorrow.

Caption · 12pxSupporting descriptive text for labels, captions, and metadata.

Label · 10pxSECTION · REFERENCE · CODE

05 — Grid & Spacing

The Structure.
8px Grid System.

12-COLUMN GRID · 24px GUTTER · 64px MARGIN

sp-1 · 8px · Micro spacing

sp-2 · 16px · Tight spacing

sp-3 · 24px · Component gap

sp-4 · 32px · Section element

sp-6 · 48px · Content block

sp-8 · 64px · Section padding

sp-12 · 96px · Major section

sp-16 · 128px · Page section

06 — Brand Voice & Tone

The Words.
How We Speak.

Short — Punchy

"Clean city.
Smart future."

Headlines, signage, social posts

Medium — Confident

"We turn waste into opportunity — one collection at a time."

Taglines, brochure covers, introductions

Long — Professional

"SATTEF delivers end-to-end environmental services that combine operational precision with ecological responsibility, helping municipalities and businesses achieve measurable sustainability goals."

Company profile, proposals, tenders

07 — Stationery System

The Paper.
Professional Print Suite.

Ahmed Ben Salah

Regional Director

+213 (0) 21 000 000
a.bensalah@sattef.dz
www.sattef.dz

Business Card · 85×54mm · Double Sided

REF: SAT-2025-001

Letterhead · A4 · 210×297mm

Mr. Client Name
123 Address Street
City, Country

Envelope · 20×10cm · DL Format

Annual Report
Document Cover

Environmental Services Division

2025

Cover Paper · A3 · 297×420mm

Company Profile · A4 Spread

INVOICE #SAT-2025-001

Bill To:
Client Company Name
Address, City

DescriptionTotal

Waste Collection Service12,000 DZD

Sorting & Processing8,500 DZD

Monthly Maintenance4,000 DZD

Total Due 24,500 DZD

Invoice · A5 · 148×210mm

08 — Office Materials

The Desk.
Everyday Brand Presence.

Notebook · A5 · Hardcover

May 2025

Desk Calendar · Standing Format

Stamp Impression

SATTEF · OFFICIAL

★ ★ ★

Environmental Services · Algeria

Corporate Stamp · Round Format

Ahmed Ben Salah

Environmental Director

ID: SAT-EMP-2025-0042

Employee ID Card · CR80 · 85×54mm

09 — Promotional Items

The Brand.
Beyond the Desk.

SATTEF · Environmental Services

Classic Ballpoint Pen · Silk-screen Logo

Ceramic Mug · 11oz · White

6-Panel Cap · Embroidered Logo

Polo T-Shirt · Brand Cyan · Chest Embroidery

Environmental Services

Straight Flag · On Pole · Outdoor

Metal Keychain · Gold · Laser Engraved

10 — Environmental Branding

The Space.
Building Presence.

External Facade & Signage · Night Illuminated · Dimensional Letterforms

11 — Digital Assets

The Feed.
Social Media Templates.

Square Post · 1:1

Story · 9:16

LinkedIn Banner · 1584×396

12 — Brand Rules

The Law.
Do's & Don'ts.

Always Do

✓ Use the logo in its original proportions. Never scale width and height independently.

✓ Maintain minimum clear space equal to the cap-height of the logo on all four sides.

✓ Use approved color pairs from the palette. Cyan icon + black text, or all-white on dark.

✓ Apply the 8px grid consistently across all digital and print layouts.

✓ Use Space Grotesk for headlines and DM Sans for body — in that order.

✓ Ensure all text meets WCAG AA contrast ratio (4.5:1) on its background.

Never Do

✗ Never stretch, squish, or distort the logo in any dimension.

✗ Never rotate the logo or apply any transformation beyond scaling.

✗ Never recolor the logo with unapproved colors or gradients.

✗ Never add drop shadows, glows, bevels, or other effects to the logo.

✗ Never place the logo on a busy background without a shield or safe zone.

✗ Never use off-brand typefaces (Helvetica, Arial, Comic Sans) in official communications.

Brand Identity Guidelines

This document is the definitive reference for all SATTEF brand applications. Adherence ensures consistency, quality, and recognition across every touchpoint.

EnvironmentalServices & Recycling

Our Identity.Our Purpose.

The Mark.Variations & Rules.

The Palette.Five Essential Tones.

The Voice.Typefaces & Scale.

The Structure.8px Grid System.

The Words.How We Speak.

The Paper.Professional Print Suite.

The Desk.Everyday Brand Presence.

The Brand.Beyond the Desk.

The Space.Building Presence.

The Feed.Social Media Templates.

The Law.Do's & Don'ts.

Brand Identity Guidelines

Environmental
Services & Recycling

Our Identity.
Our Purpose.

The Mark.
Variations & Rules.

The Palette.
Five Essential Tones.

The Voice.
Typefaces & Scale.

The Structure.
8px Grid System.

The Words.
How We Speak.

The Paper.
Professional Print Suite.

The Desk.
Everyday Brand Presence.

The Brand.
Beyond the Desk.

The Space.
Building Presence.

The Feed.
Social Media Templates.

The Law.
Do's & Don'ts.