دليل الهوية البصرية

Brand Identity
Guidelines

SwiftStride is a modern sports brand focused on speed, movement, and performance.

تعكس العلامة السرعة والطاقة والحركة الرياضية الحديثة.

Version 1.0 SwiftStride Corp. Confidential 2025

01 — Brand DNA

Our Identity.
Our Purpose.

SwiftStride is a modern sports brand focused on speed, movement, and performance.

تعكس العلامة السرعة والطاقة والحركة الرياضية الحديثة.

Fast Energetic Modern Athletic Premium

سريع • عصري • احترافي • رياضي

18+ Brand Touchpoints

5 Brand Colors

3 Typefaces

8px Grid Base

02 — Logo System

The Mark.
Variations & Rules.

On White

On Black

On Brand Primary

On Photography

Clear Space Rule

Minimum clear space = cap-height (X) on all sides

Logo Usage / استخدام الشعار

• الحفاظ على أبعاد الشعار الأصلية.
• عدم تغيير الألوان.
• ترك مساحة فارغة حول الشعار.
• استخدام الخلفيات النظيفة.

Forbidden Uses

Stretched

Rotated

Recolored

Drop Shadow

03 — Color System

The Palette.
Five Essential Tones.

#D71920

Brand Red

RGB 0 · 174 · 239
CMYK 100 · 27 · 0 · 6
Pantone 299 C

#F5D300

Brand Yellow

RGB 61 · 181 · 74
CMYK 66 · 0 · 59 · 29
Pantone 361 C

#D71920

Secondary Red

RGB 229 · 48 · 40
CMYK 0 · 79 · 83 · 10
Pantone 485 C

#F5D300

Secondary Yellow

RGB 255 · 203 · 5
CMYK 0 · 20 · 98 · 0
Pantone 116 C

#000000

Pure Black

RGB 26 · 26 · 26
CMYK 0 · 0 · 0 · 90
Pantone Black 6 C

Cyan on Black 7.2:1 ✓ WCAG AAA

Green on White 4.6:1 ✓ WCAG AA

White on Black 17.5:1 ✓ WCAG AAA

Red on White 4.8:1 ✓ WCAG AA

04 — Typography

The Voice.
Typefaces & Scale.

Bebas Neue

Display / Headlines

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Cairo

Body / UI Text

The quick brown fox jumps over the lazy dog. Environmental excellence through intelligent design and responsible innovation.

Roboto Mono

Labels / Data / Code

SwiftStride-2025-001
#D71920 · RGB(0,174,239)
REF · ID · CODE · DATE

Display · 80pxSwiftStride

H1 · 48pxEnvironmental Solutions

H2 · 36pxBrand Identity 2025

H3 · 24pxSection Heading Text

Body · 16pxProfessional environmental services dedicated to a cleaner tomorrow.

Caption · 12pxSupporting descriptive text for labels, captions, and metadata.

Label · 10pxSECTION · REFERENCE · CODE

05 — Grid & Spacing

The Structure.
8px Grid System.

12-COLUMN GRID · 24px GUTTER · 64px MARGIN

sp-1 · 8px · Micro spacing

sp-2 · 16px · Tight spacing

sp-3 · 24px · Component gap

sp-4 · 32px · Section element

sp-6 · 48px · Content block

sp-8 · 64px · Section padding

sp-12 · 96px · Major section

sp-16 · 128px · Page section

06 — Brand Voice & Tone

The Words.
How We Speak.

Short — Punchy

"Clean city.
Smart future."

Headlines, signage, social posts

Medium — Confident

"We turn waste into opportunity — one collection at a time."

Taglines, brochure covers, introductions

Long — Professional

"SwiftStride delivers end-to-end environmental services that combine operational precision with unrelenting speed, helping municipalities and businesses achieve measurable sustainability goals."

Company profile, proposals, tenders

07 — Stationery System

The Paper.
Professional Print Suite.

Business Card · 85×54mm · Double Sided

Mr. Client Name
123 Address Street
City, Country

Envelope · 20×10cm · DL Format

Annual Report
Document Cover

Environmental Services Division

2025

Cover Paper · A3 · 297×420mm

Company Profile · A4 Spread

INVOICE #SAT-2025-001

Bill To:
Client Company Name
Address, City

DescriptionTotal

Waste Collection Service12,000 DZD

Sorting & Processing8,500 DZD

Monthly Maintenance4,000 DZD

Total Due 24,500 DZD

Invoice · A5 · 148×210mm

08 — Office Materials

The Desk.
Everyday Brand Presence.

Notebook · A5 · Hardcover

May 2025

Desk Calendar · Standing Format

Stamp Impression

SwiftStride · OFFICIAL

★ ★ ★

Environmental Services · Algeria

Corporate Stamp · Round Format

Ahmed Ben Salah

Environmental Director

ID: SAT-EMP-2025-0042

Employee ID Card · CR80 · 85×54mm

09 — Promotional Items

The Brand.
Beyond the Desk.

SwiftStride · Environmental Services

Classic Ballpoint Pen · Silk-screen Logo

Ceramic Mug · 11oz · White

6-Panel Cap · Embroidered Logo

Polo T-Shirt · Brand Red · Chest Embroidery

Environmental Services

Straight Flag · On Pole · Outdoor

Metal Keychain · Gold · Laser Engraved

10 — Environmental Branding

The Space.
Building Presence.

External Facade & Signage · Night Illuminated · Dimensional Letterforms

11 — Digital Assets

Social Media.
نظام السوشيال ميديا: تصاميم تعتمد على الحركة والخطوط الديناميكية مع استخدام الألوان الأساسية للعلامة.

Square Post · 1:1

Story · 9:16

LinkedIn Banner · 1584×396

12 — Brand Rules

The Law.
Do's & Don'ts.

Always Do

✓ Use the logo in its original proportions. Never scale width and height independently.

✓ Maintain minimum clear space equal to the cap-height of the logo on all four sides.

✓ Use approved color pairs from the palette. Cyan icon + black text, or all-white on dark.

✓ Apply the 8px grid consistently across all digital and print layouts.

✓ Use Bebas Neue for headlines and Cairo for body — in that order.

✓ Ensure all text meets WCAG AA contrast ratio (4.5:1) on its background.

Never Do

✗ Never stretch, squish, or distort the logo in any dimension.

✗ Never rotate the logo or apply any transformation beyond scaling.

✗ Never recolor the logo with unapproved colors or gradients.

✗ Never add drop shadows, glows, bevels, or other effects to the logo.

✗ Never place the logo on a busy background without a shield or safe zone.

✗ Never use off-brand typefaces (Helvetica, Arial, Comic Sans) in official communications.